Embedded Finance
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The Power of Embedded Finance and Online Gaming and Sports Betting: Driving Growth with Improved Customer Satisfaction
10/21/2022As gaming and sports betting continues to rise in popularity, embedded finance solutions have the potential to make a major impact on casinos and sportsbooks. -
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Why Top Brands Must Enhance Embedded Finance Offerings to Remain Competitive to Win Consumer Spend
09/08/2022With consumers rethinking and reducing how much they spend on products; consumer brands will need to remain competitive and not just when it comes to price. To retain and win consumer loyalty, brands will need to get creative with their offerings. -
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Transforming Marketplaces with Embedded Finance
07/28/2022At its core, embedded finance creates a payment experience that allows customers to complete the transaction without the hassle of entering any payment credentials. This Banking-as-a-Service (BaaS) model allows non-financial brands to integrate financial services via open APIs in a way that embeds payments deeper into their business’ infrastructure. -
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Winning Consumer Spend: The Value of Embedding Payments into the App Experience
05/17/2022Outside of the seamless payment experience itself, allowing customers to automatically reload funds onto a card or payment account linked to an app creates a cohesive branded interaction. Enabling consumers to simply reload funds onto a card or payment account to continue their in-app experience gives customers exactly what they want: quick, frictionless payment experiences. -
Grow your business with a well-crafted embedded finance strategy
04/15/2022By embedding financial tools into the core buying experience, the most successful digital brands have figured out how to remove friction and create a seamless buying journey for the customer. They’ve created the type of experience that keeps customers coming back to purchase again and telling their friends about the ease and simplicity of the buying process. -
Playing the game: Driving loyalty through repeat spend and unique payment experiences
01/07/2022Nurturing customer loyalty that drives repeat business is a lot like a successful playbook. Successful play calling requires building off what drives wins — repeatedly. Driving customer loyalty takes a similar approach, but with a few key pieces in your end-game strategy: Encouraging more spend, more often from repeat customers. -
Why Non-Financial Brands Should Own Their Payment Experiences
11/10/2021In September 2020, Alex Lazarow, a venture capitalist and Forbes senior contributor, wrote that “one of the most transformative trends in fintech taking shape today is embedded finance.” More than a year later, the current market value of the embedded finance market is $43 billion — and is anticipated to grow by more than $95 billion to the tune of $138 billion by 2026.