Our expertise is your business advantage

Netspend® helps you build a customized, end-to-end prepaid program to enhance your brand, or simply add our products to your existing customer offerings.

No other prepaid provider has the industry-leading knowledge you need to make your program thrive.

Expand your brand’s reach

With more than 5 million active accounts, and more than 50 percent enrolled in direct deposit, our Netspend Prepaid Card programs have the size and reach to make a big impact. We can help you accomplish this by driving brand awareness in over 95,000 retail locations and through online direct to consumer acquisition.

Marketing strategy

We are the subject matter experts on cardholder behavior and adoption rates, so we know how to optimize your marketing stream to drive greater acquisition and engagement. Our omnichannel approach means that we handle all of your marketing needs wherever your customers are.

Ways we reach our consumers:

  • In-store merchandising
  • Industry-leading direct marketing
  • Email campaigns
  • Optimized digital ads
  • Social media

Planning & creative

Our in-house design experts deliver point-of-sale collateral and customized content for year-round marketing and promotional campaigns. Ongoing engagement with marketing teams and product managers helps streamline our quarterly planning cycle and our annual calendar of activity, so we are always working on the next campaign.

Our creative and marketing teams work together to craft a completely customized program for your business and consumers from acquisition through lifecycle.

Analytics and insights

Our test and learn approach to marketing and program management allows us to gather and analyze data that enable recommendations on how to best optimize your program. We have our own research facility where we conduct focus groups and consumer usability testing that in turn allow us to make sure your program is reaching its fullest potential.

Compliance and risk mitigation

We are experts in the world of regulatory compliance, so you don’t have to be. By staying up-to-date on the latest rules and regulations in the financial services industry, we ensure our partners' programs are wholly compliant at all times.

And while fraud is always a concern in the financial industry, our continuous monitoring system assures we get ahead of it before it’s too late and we are there to lend support when cardholders require it.

Training and implementation

With a national footprint, our Field Sales Teams specialize in training and ongoing support at your locations. We engage in multiple activities including store visits, training, sales tips, performance reporting, and inventory management, so your team is prepared and familiar with the program.

Client services and support

We provide live agent and IVR support for you and your customers. Whether through mobile apps, phone, or web, our agents offer world-class customer support and service.

Ready to partner with Netspend?